Dave serves as The Tech Garden’s Marketing Executive in Residence, where he helps residents develop strategic and tactical marketing plans and supports The Tech Garden’s upcoming DevBox and Org Chart in Residence programs. Dave is a proven leader and seasoned expert in accelerating changes in customer behaviors through advanced predictive modeling, deep consumer insights and individually tailored messaging. A pioneer in interactive video and one-to-one marketing design and development, Dave has spent 25 years designing, developing and leading strategic, integrated marketing solutions for a variety of engagements.
Dave has helped clients achieve lasting returns in their customer relationships by focusing on quickly identifying customer/prospect attitudes, behaviors and perceptions, then accelerating desired behavior changes by creating conversations that enhance customer loyalty and speed up desired purchase behaviors. With extensive experience and expertise in behavioral, direct and relationship marketing, Dave has helped premier healthcare, financial services, technology and consumer brands attract, nurture and retain their most valuable customers.
In January 2013, Dave founded tuzag, inc., a behavior change acceleration think tank. tuzag’s first product, an anonymous tailored advertising system, is slated for public beta in Summer 2014.